In the past, if you wanted the latest map for your TomTom, you went to TomTom’s website, paid for it and downloaded it. Now TomTom has changed it so that it is only possible to download the maps using its ‘TomTom Home’ software.
Not a great problem, except that the latest maps can only be downloaded and installed using the latest version 2 software. Unfortunately, TomTom hasn’t bothered yet to release version 2 for Mac users, who are stuck with v1.5, so Mac users are excluded from using the latest maps unless they can find a Windoze PC on which to install Home and use to download the maps.
To make matters worse, the new maps are currently on offer at discounted rate until the end of January 08, so by the time TomTom get their finger out and release version 2 of Home for Mac, this date will have passed, and Mac users will have been effectively excluded from the offer.
Q: why is version 2 required to install a map, something version 1.5 was perfectly capable of doing previously?
Q: why can’t the map be downloaded directly from TomTom’s website as was the case if the past?
Q: why are TomTom being so slow to release version 2 for Mac?
I contacted TomTom, suggesting that since they’d failed to get a Mac version out in time for the offer, they should extend the offer for Mac users. The response was:
We’re doing our best to come out with an update as soon as possible so every customer could download maps and updates using their own pc or mac.
But for now unfortunately indeed there isn’t much our mac customers can do for downloading maps besides using a different windows based computer.
Which roughly translates as ‘tough’.
The correct customer focused response would have been “we appreciate the inconvenience the delay in getting the Mac version released is causing our valued Mac based customers, so we have extended the discounted map offer to those customer for a period of one month after the software is released.”